KHULULA · Circular Value Ecosystem for the Blue Economy
Circular.
On the water.
We prove it.
KHULULA connects companies, marinas, shipyards, coastal regions and clubs in one ecosystem for the Blue Economy, built on the idea of the circular economy. So that sustainability creates economic value.
Current project · RE:MARINA
The Net Positive Marina
What if a superyacht marina gave more back to its surroundings than it takes? Our white paper looks at concrete options and opportunities for new developments and existing marinas.
RE:FLOW · Digital product passport for the boating industry
One boat.
One Bluepass.
With Bluepass we are developing the first digital product passport for boats. The hull is the anchor, and every component has its own life story: materials, service, battery passport, environmental profile, certificates, LCA and AI. This makes value visible across the boat’s whole life, for shipyard, owner, dealer and marina.
Co-creation
Building markets
together.
We are convinced that the speed of change and the complex challenges of climate change can only be solved together. That is why our ecosystem relies on co-creation with manufacturers, shipyards, material producers, organisations, R&D, ports and port operators, regions, service providers and users. Whoever co-develops is channel and customer at the same time. Our role model is the Eco_Optimist, which won the first German Sustainability Award Sport in 2024.
Our Circular Value Ecosystem
Five Purpose Units.
One loop.
Each unit has a role in the Blue Economy. Together they close the loop: from material to boat and marina to the data that proves it.
RE:MATERIAL
Circular materials.
Natural fibres, bio-composites and recycled materials for boats, boards, accessories, equipment and apparel.
RE:BOAT
Boats that last longer.
Circular boatbuilding, refit, electrification or recycling for a closed material loop.
RE:MARINA
Marinas that give back more.
Holistic concepts for marinas and their regions with a positive impact.
RE:FLOW
Data that proves the loop.
Digital product passports for boats, materials and textiles, with Bluepass.
RE:ACTIVE
Fibres that become fibres again.
Fibre-to-fibre for textiles and footwear in water sports.
The podcast of the KHULULA ecosystem
Circular
Voices
People from water sports, shipyards, marinas, materials research and science share how the circular economy works in practice, what it takes and where it gets stuck.
Latest episode · Episode 3 · 55 min · EN
Leadership at Sea
With Ocean Race skipper Jelmer van Beek (VO65 Team Jajo) and Holger Ambroselli. What does the sea teach us about leadership under pressure?
Ep. 2 · From Waste to Worth
Agnes Wagter (SEADS) · François Devy (SEAQUAL) · Material & Design • EN
Ep. 1 · Life Cycle Assessment (LCA)
Ollie Taylor (MarineShift360) · Holger Ambroselli · Data • EN
Teaser · What is a Circular Value Ecosystem?
Blue Loop
Advisory
With the advisory module of our ecosystem, we support companies, marina operators, regions and clubs in their sustainability journey. It often starts with a workshop, followed by three options for taking it further.
Develop
You are bringing new circular products, solutions or services to market, from material to pilot. We support you with engineering, prototyping and circular design concepts.
Grow
You are looking for new markets and funding. With business development, innovative procurement and a public funding strategy, we strengthen your growth phase.
Transform
You are making your company and your environment fit for the future. We guide the change with leadership and transformation and an ecosystem strategy.
Workshops
Quick Impact Scan
A sustainability baseline for your company as part of onboarding.
Included in the membership fee
Net Positive Check
Your marina’s maturity across six levers, prioritised measures and a roadmap.
€9,500 (pilot €5,500)
Sustainability Check
A roadmap for more sustainability in club life or for greener events.
from €575
Partnership in the ecosystem
Sustainability rarely fails because of the idea.
Network
A direct line to companies, marinas, shipyards and research across the Blue Economy.
Co-creation
Joint projects and innovations that create new markets and success.
Onboarding
A 90-day start with kick-off workshop and Quick Impact Scan.
Visibility
Presence in the ecosystem, on the website, at events and in the Circular Voices podcast.